Events
Venu Vasudevan: Nexgen TV
October 30, 2008, 4:00 p.m. | MSU Union Building, Parlor C
Frontiers of Communications Lecture: “Nexgen TV”
Abstract: The move to all digital content and all-IP networks is challenging traditional “linear TV” as users demand the same conveniences from TV as other digital media - namely to move beyond prime time to my time, and from a one-way experience to a personalized, two-way experience that supports user participation. On the business side, double and triple play strategies have led to companies that own TV, wireless and internet properties, and in some cases combine content and delivery assets. Such businesses are looking for strategic advantages in owning “3 screens” beyond unified billing and opex reduction. This talk will address how the next generation of TV will handle these new demands from consumers, advertisers and media businesses - offering as proof points a view of Motorola’s work on a “Nexgen TV” initiative that caters to 3-screen sporting experiences, support for interactive and addressable advertising, and advanced technologies for interacting with TV content.
Bio: Venu Vasudevan, Ph.D., is Senior Director, Software Platforms Research, Motorola Technology. Dr. Vasudevan oversees Software Platforms research at Motorola Labs, leading research efforts in media delivery architectures, novel advertising experiences and mobile interactive entertainment. His work led to Motorola’s “Liquid Media” technology and related subsequent “follow-me” media innovations showcased at CTIA, CES and other venues. Dr. Vasudevan is a frequent speaker and panelist at such venues as the Yankee Group, Digital Hollywood and the Pelorus Group summits on mobile local search. Dr. Vasudevan has over fifteen years of architecture and strategy experience in the telecommunications and enterprise spaces, including past experience as the Database and Network Management Architect on the Iridium satellite communications system.
Dr. Vasudevan holds a Ph.D. in Computer Science from Ohio State University and is a member of Motorola’s Science Advisory Board.
Related Publications and Media
Vasudevan Lecture Presentation PDF
Vasudevan Lecture Presentation Podcast
