Events
Barry R. Litman Commemorative Lecture
April 9, 2009, 12:00 pm-1:00 pm | 145 Communication Arts and Sciences Building, Reception following
Sylvia Chan-Olmsted, a former student of the late Barry R. Litman and currently a professor and associate dean in the College of Journalism and Communications at the University of Florida, will give the first Barry R. Litman Commemorative Lecture on Thursday, April 9th from 12:00 noon to 1:00 pm. The lecture is open to the public and will be held in room 145, Communication Arts and Sciences Building.
Professor Barry R. Litman was a noted media economist who taught in the Department of Telecommunication, Information Studies, and Media at MSU for more than 30 years. He passed away in December of 2008. The Department and the Quello Center for Telecommunication Management and Law at MSU have established the Barry R. Litman Commemorative Lecture in his honor.
Dr. Chan-Olmsted’s talk is entitled, “From Industrial Organization of Broadcast TV to Strategic Management of Mobile TV: The Evolving Paths of Media Management and Economics.”
Biography:
Dr. Sylvia Chan-Olmsted received her Ph.D. degree from Michigan State University with an emphasis in media economics and marketing. She is a professor in the Department of Telecommunication, and Associate Dean for Research in the College of Journalism and Communiations at the University of Florida. Dr. Chan-Olmsted also currently holds the Al and Effie Flanagan Professorship in the College of Journalism and Communications at the University of Florida. She is the author of the book, Competitive Strategy for Media Firms, co-editor of the books, Media Management and Economics Handbook and Global Media Economics, and author of numerous book chapters and articles published in the Journal of Broadcasting & Electronic Media, Journalism & Mass Communication Quarterly, and the Journal of Media Economics. Dr. Chan-Olmsted teaches classes in audience analysis, telecommunication management, media strategy and competition, brand management, and research methods. Dr. Chan-Olmsted is also a senior research associate of the Public Utility Research Center (PURC) at the University of Florida and has received research grants from institutions such as the National Association of Broadcasters (NAB), Magness Institute at Cable Center, and Center for International Business Education and Research (CIBER).
Sponsored by the Department of Telecommunication, Information Studies, and Media and the Quello Center for Telecommunication Management and Law. Additional support for the lecture has come from donations from many students, colleagues, and friends of Barry Litman.
