Events
November 11, 2009: Rick Ducey, Chief Strategy Officer, BIA/Kelsey Advisory Services
Rick Ducey will visit the department of Telecommunication, Information Studies, and Media to speak to undergraduate classes and PhD students.
Rick Ducey is the Chief Strategy Officer for BIA Advisory Services. Rick assists clients with their business planning and sales models, strategic research and market assessment, designing and implementing IT strategies.
A known expert and frequent speaker on the transforming media ecosystem, Rick is the program director for BIA’s conference, “Winning Media Strategies” and for the continuous advisory service called Transformative Media Strategies (TMS). Both programs address how new technologies, competition, shifting consumer demographics and media usage trends are driving changes in the media ecosystem and what traditional media companies must do to be successful in the new environment.
Prior to joining BIAfn in 2000, Rick was a top executive at the National Association of Broadcasters. He was Senior Vice President of NAB’s Research and Information Group. In this position, he was in charge of the association’s new technology assessment, audience and policy research, strategic planning, information systems, including all Internet operations and he also developed publications and seminars.
Before joining NAB in 1983, Rick was a faculty member in the Department of Telecommunication at Michigan State University where he taught and did research in the areas of emerging telecommunication technologies and strategic market research. He also served on the graduate management faculties of George Mason University and George Washington University in telecommunications management and the University of Maryland, where he taught strategic market management and research methodologies. He published a number of research articles and papers in these areas and serves on editorial boards of leading scholarly journals in the communications field. He worked at radio stations WSOQ-AM/WEZG-FM and Upstate Cablevision in North Syracuse, NY.
Rick received his Ph.D. from Michigan State University; M.S. from Syracuse University and B.A. from the University of Massachusetts at Amherst.
