Publications and Media
Articles, Books, Chapters
Wildman, Steve. "Strategies to Exploit the Advantages of New Targeting Technologies" (2008)
“Strategies to Exploit the Advantages of New Targeting Technologies: Realizing the Ad Revenue Potential of Media Audiences,” in C. Dal Zotto and H. van Kranenburg (eds.), Strategic Management in the Media Industry: Reflections on Innovation, Edward Elgar Publishers (forthcoming 2008).
