Publications and Media
Articles, Books, Chapters
Wildman, Steve with E. Kim. "A Deeper Look at the Economics of Advertiser Support for Television" (2006)
“A Deeper Look at the Economics of Advertiser Support for Television: The Implications of Consumption-Differentiated Viewers and Ad Addressability,” with E. Kim, Journal of Media Economics, Vol. 19(1), 55-79.
