Publications and Media
Working Papers
Kim, Eun-mee and Wildman, Steven S. "A Deeper look at the economics of advertiser support for television (WP)" (2004)
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Document)
Kim, Eun-mee and Wildman, Steven S. “A Deeper look at the economics of advertiser support for television: the implications of consumption-differentiated viewers and ad addressability.” WP-04-06.
